New Stores at Rockwell’s Lifestyle Wing (Part 2!)
June 21st, 2006 by Cherry Pacheco-Uy
Posted in Other Stuff | | 23 Comments »
Webmaster’s note: Last week, we brought you the first part of Cherry’s feature on the new stores at Rockwell’s Lifestyle Wing. Here’s the continuation of that story. Enjoy!
ILAYA COUTURE is the slightly higher-end line of the popular ILAYA brand (Metrowalk). Famous for their boleros, ILAYA and ILAYA COUTURE create tailored jackets, slacks, and shorts that have a young, modern edge. Owner/designer Tina also differentiates her third line, ROCCO (Crossings Department Store), which has a more masculine/feminine vibe. Too bad the pretty expectant mom was too shy to face the camera.
1. Who buys from you? Women from 20-30 yrs old. They come here to find things they can’t get elsewhere. They also buy from us because they know they have exclusivity– we only make a limited number of pieces per style.
2. Hot seller of the month/season? Our new, light jackets, about P1600. Eyelet tops, P980 up. And our short shorts, P750 up. (more…)
Webmaster’s note: Last week, we brought you the first part of Cherry’s feature on the new stores at Rockwell’s Lifestyle Wing. Here’s the continuation of that story. Enjoy!
ILAYA COUTURE is the slightly higher-end line of the popular ILAYA brand (Metrowalk). Famous for their boleros, ILAYA and ILAYA COUTURE create tailored jackets, slacks, and shorts that have a young, modern edge. Owner/designer Tina also differentiates her third line, ROCCO (Crossings Department Store), which has a more masculine/feminine vibe. Too bad the pretty expectant mom was too shy to face the camera.
1. Who buys from you? Women from 20-30 yrs old. They come here to find things they can’t get elsewhere. They also buy from us because they know they have exclusivity– we only make a limited number of pieces per style.
2. Hot seller of the month/season? Our new, light jackets, about P1600. Eyelet tops, P980 up. And our short shorts, P750 up. (more…)
