How to Get One of Oprah’s Favorite Things
December 11th, 2006 by Stephanie DychiuPosted in Fashion for Women |
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In case you left your x-ray vision at the gym, these watches are not really stainless steel, they’re acrylic. And that caption reads, “My pal Andre discovered these unisex watches. They’re lightweight, water-resistant, and a terrific present for Father’s Day.”
Andre is Oprah’s hairstylist. We know this the way we know Sharon Cuneta was raised by Yaya Luring, and Nora Aunor once had a doll named Maria Leonora Theresa. (Details like this lodge themselves in our brains in a manner politicians can only dream of. I mean, can you even keep track of who’s pro- and anti-ChaCha in Congress? I can’t. But I know Andre does Oprah’s hair, while Reggie does her makeup. Sigh.)
ToyWatch was a top pick on Oprah’s Favorite Things list, and now those unable to fly to Chicago to look under their seats for freebies have a chance to get them, too. Click on the jump to find out how you can buy ToyWatch in Manila.
Vanity Fair says:
Lucky magazine agrees:
And so does Sophia Bush:
To order, contact Charisse Katigbak at charsyap@yahoo.com or 0917.731.9009. ToyWatch comes in 6 types: Crystal (P8250), Colored (P8250), Oversize (P9625), Mother of Pearl Chrono (P13,750), Sport Chrono (P12,375), and Rock Candy (P15,125 or P16,225). There are different colors available under each type. To see photos of the different styles, click here. Please note that not all styles may be in stock when you order.
Now, for our little commentary…
The Idea of Cheap Chic
The difference between cheap chic and just plain cheap, according to some watch pundits, is the difference between a ToyWatch and a Swatch. Ouch.
Chic is usually equated with luxury, and luxury is equated with exclusivity. Exclusivity is most easily attained through the setting of prohibitive price points, and as anyone running a drug, oil, or cement cartel knows, the price of a highly desirable good is most easily manipulated by keeping a tight rein on production and supply.
ToyWatch has improved on this approach and done its own take on “mass-tige” (mass + prestige) marketing. Its products are priced relatively low—though not as low as the Swatch watches it assiduously tries to differentiate itself from—but are kept in highly selective distribution. Neiman’s and Bergdorf’s, yes, mass market retail outlets, no. Combine this with sophisticated Italian design, and you have a nice profitable niche selling a product that was invented more than a hundred years ago.
But once you’ve been on Oprah, where does the “-tige” end and the “mass” begin? How much accessibility can be tolerated without alienating the Privileged Few? How to find a balance between volume and value, popular appeal and an exclusive cachet? Is affordable exclusivity, ultimately, a myth?
Does it matter? No. Buy something because you love it, not for the brand or the hype. Then you’ll always be a happy shopper 
finally, a zoo york store! i...
December 12th, 2006 at 2:05 pm
Hi! can you email me the price list with corresponding pictures? And, do you have the pink mother of pearl chrono?
Thanks so much!!
December 18th, 2006 at 7:18 am
wow this is a perfect gift for myself this christmas
January 15th, 2007 at 7:54 am
got the mother of pearl in pink yesterday its sooo cute.. charisse is very accomodating… iam getting one again next saturday
January 15th, 2007 at 10:30 am
hi, are credit cards accepted?many thanks!
January 18th, 2007 at 12:08 am
ms ianne try to call charisse but i know she only accept cash.
January 18th, 2007 at 9:52 am
thanks a lot pretty gorgeous!
January 26th, 2007 at 6:42 pm
Hi, can you please email me the price list and how to buy procedure, thanks!
March 13th, 2007 at 11:16 pm
are these for females only, do you have his and hers?
April 5th, 2007 at 2:16 am
I went to serendra to see the actual toy watch, for the second time the shop is already close! next time again, I am really curios about this watch =)
April 11th, 2007 at 10:49 pm
I would like to buy a mother of pearl chrono. How much is that and when can shipment take place? I am based in Singapore
August 31st, 2007 at 7:32 am
Hi I want to buy a mother of pearl chrono. Can you send me pictures and ship to Singapore? thanks
September 6th, 2007 at 6:02 pm
Hi there! where can i find the shop in serendra? thanks
September 6th, 2007 at 10:26 pm
toy watches are also available at chronos
November 25th, 2007 at 12:15 am
Hi!
really interested in your watches.
May i know the price list for them! or do u have a cataloguee?? thankss!
December 22nd, 2007 at 12:06 am
been trying to call and mail
Charisse Katigbak at charsyap@yahoo.com or 0917
but no reply, where can i buy and how to contact her
December 23rd, 2007 at 6:26 am
charise my email add is byondlife@yahoo.com
December 23rd, 2007 at 6:30 pm
hi I am interested in your toy watch can you please email me the prices and the models that you have available?
thanks and merry christmas
December 23rd, 2007 at 7:47 pm
Hi all! We’ve just found out that Charisse no longer sells ToyWatch. You can try HOUSE OF LAUREL in Makati, we heard they sell ToyWatch there. Thanks!
March 14th, 2008 at 11:40 pm
i’m selling brand new toy watch usa original with box and warranty. currently out of stock in the u.s.
pave pink with clear acrylic bracelet.
selling price: P 13,000.00
text 09228435863 for serious buyers only.
see http://www.toywatchusa.com for picture
March 15th, 2008 at 2:20 am
Hi to those looking for Toy Watch,I bought mine last December at Celio Shop in Greenbelt,they were on sale then!
May 14th, 2008 at 11:58 am
PLease email me how to get toywatch in the Philippines.
May 17th, 2008 at 12:30 am
Hi! We bring you Toywatch from the US! Please feel free to visit toywatch.multiply.com =)
May 18th, 2008 at 2:00 am
theres toywatch in rustans dept store if u dont want to buy on line