The (Skin)Doctor is In
July 19th, 2007 by Marie Calica, Beauty and Fitness Editor, Marie Claire
Posted in Beauty and Personal Care | | 1 Comment »
Women will slap on just a regular moisturizer, but when we see a label that says “anti-aging” or “anti-wrinkle,” that moisturizer jar instantly turns into the promise of better skin. Years ago, moisturizers did just that—moisturize. These days, “cosmeceuticals” have swept the beauty industry by storm. Beauty brands have married two ideas—“cosmetics” and “pharmaceuticals.” Botox in bottles, aging busters, and wrinkle smootheners are the kind of beauty products found in this cosmetic genre.
Women will slap on just a regular moisturizer, but when we see a label that says “anti-aging” or “anti-wrinkle,” that moisturizer jar instantly turns into the promise of better skin. Years ago, moisturizers did just that—moisturize. These days, “cosmeceuticals” have swept the beauty industry by storm. Beauty brands have married two ideas—“cosmetics” and “pharmaceuticals.” Botox in bottles, aging busters, and wrinkle smootheners are the kind of beauty products found in this cosmetic genre.

