ShopCrazy

Well-known international and local brands have recently opened retail and outlet stores at Robinsons Starmills in San Fernando, Pampanga, providing a brand new shopping experience for everyone to enjoy. What awaits the shopper? And what makes the whole experience so unique, we ask.

“It is the ultimate bargain haven for the fashion-minded. In a single place, you can find all-year-round items from fashion-forward brands like Mango, Terranova, Calliope, Gas, Benetton, Nike, Florsheim, Naturalizer, and Bossini, among others at 50-75% off their price,” shares Nilo Mapa, Robinsons Malls’ General Manager. As a matter of fact, they are also joined by All Flip Flops, which retails Havaianas, Guess Kids, and Shoreline, which markets the classic brands Sperry & Top Siders.

Most of these establishments opened as early as June and have been experiencing a growing patronage. “Residents from Bulacan and as far as Manila have been spotted at the mall, checking out the merchandise,” says Melody Joson-dela Cruz, Robinsons Malls’ Group Property Manager for Robinsons Starmills and Robinsons Place Angeles.

The success of these brands also lies on the fact that their stores are conceptually designed—spacious, well lit, organized with merchandise that are really priced so low. “You can get a Mango blouse for as low as P300 and with available sizes and colors to choose from. Or pick-up a sporty outfit at 70% off at Sports Fashion Outlets. Aside from apparel, other stores like Plains & Prints, Shoreline, and Mango also offer a wide variety of shoes, bags, lingerie, fashion accessories, plus clothes for kids and tweens from Guess Kids, Rimini Fashion, and All Flip Flops,” adds Ms. Joson-dela Cruz.

“We are presently promoting stores via a campaign tag line “International Brands at Great Value,” shares Eunice Gonzales, Robinsons Malls’ Marketing Communications Director. So far, the campaign which had a soft launch middle of this year has been proven successful based on the increased patronage of the mall. “Today’s consumers are very value conscious individuals—they certainly would want to stretch their hard-earned money to purchase quality merchandise at prices within their reach. Foreign labels or international brands, specially retailed at low or discounted prices become more appealing than ever.”

This entry was posted on Tuesday, November 6th, 2007 at 3:30 pm and is filed under Other Stuff. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.