The gift of choice
June 11th, 2008 by Mall RatPosted in Other Stuff |
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Even if you give an expensive gift, if the receiver doesn’t appreciate it, whether the giver likes it or not, its value will decrease.
A Wharton business professor once computed that for people who don’t like their gifts, their presents devalue by as much as a third of their original monetary value. Imagine, if you’d spent 1,000 pesos on a gift, you lose as much as 300 pesos just because you picked the wrong object to give. In fact, according to the National Retail Federation in the United States, almost half of all people below 35 years old returned holiday season gifts to stores last year.
Express Regalo has devised a way to enhance the gift-giving experience—without running the risk of disappointing its recipient: the Express Regalo Gift Card. This innovation offers a unique way of gift-giving to families and friends in the Philippines (particularly from loved ones based outside the country) by packing cash values in one card and letting them be the ones to decide what item they want to spend it to.
The Gift Card can be withdrawn in any of the 6,800 Megalink, BancNet and Expressnet ATM’s all over the country 24 hours a day, seven days a week or encashed at over 600 LBC Express branches nationwide absolutely free of charge. It comes in PhP1,000, PhP2,000, and PhP4,000 cash values. Partial withdrawal is also allowed.
The Express Regalo Gift Card is exclusively available online through www.expressregalo.com.

June 15th, 2008 at 6:41 pm
Although I think this Gift Card is a good idea, I just hate it when articles published here in the Philippines and written for Pinoys quote an articles from outside here.
This is exactly why I stopped buying cosmo mag, most of their “studies” come from the U.S. or their correspondence are Americans. I thought they interview Filipinos for their articles but I was surprised to find out even their shameless confessions are taken from their U.S. version.
Please, please, please editors… we are different from Americans. We may be westernized but we are still a whole lot different from them. That’s why we have Filipino versions. Otherwise, why not just buy the U.S. ones?
June 16th, 2008 at 10:29 am
Totally agree with Anne…