The long wait is over.

Olay Regenerist, Olay’s premium anti-aging line, will be available in drugstores, department stores, and supermarkets nationwide beginning this month.

Anticipation is really building for this anti-aging line, as proven by the enthusiasm and excitement generated by the One-Day Pre-Sale held last October 18, where Filipino women flocked to get a sneak peek of Olay Regenerist.

Over a thousand women signed up for the pre-sale priority list as soon as it opened, and more lined up at SM and Watson’s for their first taste of the globally-awarded, breakthrough anti-aging product.

Four Olay Regenerist products were available during the pre-sale: Regenerating Serum; Regenerating Cream, with SPF 15; Night Firming Cream; and Eye Lifting Serum, all priced at Php999.

The pre-sale satisfied the curiosity of women who have been awaiting Olay’s most premium line yet. There were beauty-philes curious about this well-reviewed product line as well as women who’ve heard about Olay Regenerist from their relatives or friends abroad.

Customers flock to the Olay Regenerist One-Day Pre-Sale.

“Actually, Regenerist already has quite a following here in the Philippines,” says Gloria Nieto, the Country Marketing Manager of Procter & Gamble, makers of Olay. “Filipino women who have experienced it from their trips in the United States, UK, China, Australia and Singapore love it and always ask their relatives and friends abroad to bring some home for them. Even before our November launch, there’s already been quite a bit of buzz, so we wanted to cater to those women through this exclusive pre-sale.”

Olay Regenerist represents a revolution in anti-aging as it utilizes the science behind laser treatments to give women dramatically younger-looking skin.

Laser anti-aging treatments actually make use of the skin’s wound-healing ability to reduce lines and wrinkles. They deliberately create micro-wounds in the skin cells, triggering the production of amino-peptides, which instruct the skin to produce proteins like collagen and elastin that result in firmer, smoother skin.

Olay Regenerist contains an exclusive Amino-Peptide Complex that includes pal-KTTKS, an amino-peptide potent enough to stimulate the production of structural proteins and trigger a boost in collagen levels all by itself, thereby mimicking the effects of laser therapy. Together with Carnosine, a powerful amino-peptide antioxidant, and a potent combination of proven anti-aging ingredients such as Niacinamide (Vitamin B3), Allantoin, Pro-Vitamin B5, Vitamin E and Green Tea Extract, Olay Regenerist can be a woman’s laser-less anti-aging solution.

“For women who aren’t quite ready for clinical treatments, Olay Regenerist can be an option because it harnesses the same science of cell regeneration behind laser treatments to reduce lines and wrinkles. Imagine if you could have the power of laser at your fingertips,” says Nieto.

Olay Brand Ambassadors Miriam Quiambao (second from left) and Isabelle Diaz-Daza (second from right) with P&G Country Marketing Manager Gloria Nieto and Olay Brand Manager Paolo Tirol.

Olay Brand Ambassadors Miriam Quiambao for Total Effects and Isabelle Diaz-Daza for White Radiance graced the Regenerist Pre-Sale. “We will also reveal the new Olay ambassador who will join Miriam and Isabelle in the Olay family [this November],” says Nieto.

“What’s great about the launch of Olay Regenerist is how we will be able to reach a whole new group of women—those who are knowledgeable about their skin, who want dramatic results and a complete and advanced anti-aging regimen,” she adds.

If you missed the pre-sale, watch for Olay Regenerist this November in major personal care stores, drugstores, department stores, and supermarkets nationwide.

This entry was posted on Sunday, November 16th, 2008 at 9:00 am and is filed under Beauty and Personal Care. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.