Fun Fab Feature: Levi’s Curve ID
by Leona Lavina-PanutatAll I can say is.. Oh. My.Gosh… BEST. JEANS. EVER.
Last Friday, I was fortunate enough to be invited to the Levi’s head office to check out their new line, Levi’s Curve ID. It aims to provide women with the best fitting pair of jeans based not just on their waist lines, but on the different curves of her body. I was a bit skeptical at first. I’ve heard the line “best-jeans-ever” before and more often than not, I would leave a store empty handed and frustrated after trying out dozens of pairs. But then again, we’re talking about Levi’s here, a brand that’s been producing women’s jeans for 75 years. If anyone knows jeans, it would have to be them.






